Associate Professor of Media Studies at the University of Tartu, Maria Murumaa-Mengel, has received the Grand Prize for the Best Communicator of Science and Technology awarded by the Estonian Research Council. According to the award committee, her engaging and research-based explanations help diverse audiences better understand information disorder and the impact of social media.
In recent years, Murumaa-Mengel has focused on issues of information disorder, conspiracy theories and misinformation. She has significantly contributed to the creation of evidence-based and practice-oriented learning materials for teachers, youth workers and memory institutions to support the education of children and young people. She also initiates innovative science-communication formats and encourages her students to design practical interventions that foster media literacy and critical thinking.
The evaluation panel described Murumaa-Mengel as one of Estonia’s most influential science communicators. She notes that the biggest challenge in science communication is finding balance: “On the one hand, researchers must speak accurately in the specialised language of their field; on the other hand, we must ensure that our message remains understandable to everyone."
My work is made easier by the fact that this is exactly my research topic – which messages people understand and which create barriers. This recognition also reflects the excellent work of our institute’s teaching staff, under whom I have studied media and communication.”
Professor in Media Studies and Deputy Head of Research and Development, Andra Siibak, emphasised that Murumaa-Mengel’s outreach activities address a wide range of audiences – from older adults to preschoolers. Together with colleague Inger Klesment, she has organised the DigiÄKK digital-safety exercise in Tartu for the past two years, involving 500 preschool children. In cooperation with the children’s magazine Täheke, she has also launched a national comic competition on digital topics for kindergarten and primary-school children. “Maria is able to elegantly use traditional science-communication formats while also creating entirely new, out-of-the-box practical interventions,” Siibak said.
For journalists, Murumaa-Mengel is a knowledgeable and charismatic spokesperson on digital technologies and cyber risks. She is a frequent guest on radio and TV programmes (such as Terevisioon, Ringvaade, Huvitaja) and her clear, research-based commentary often appears in the press (including Eesti Ekspress, Õpetajate Leht, Postimees). She says that working with the media comes with responsibility – both to the public and to science:
I hesitate a great deal before speaking in the media or posting on social platforms, because I never want to undermine the credibility and trustworthiness of science.
The Tiiu Sild Lifetime Achievement Award for long-term, systematic work in the popularisation of science and technology was presented to Ene-Margit Tiit, Emeritus Professor of Mathematical Statistics at the University of Tartu, who has been a leading figure in establishing and advancing the field in Estonia and making statistics understandable and useful for society.
Outstanding communicators of science in Estonia were recognised on 12 November 2025 in Tallinn at the Estonian Research Council’s annual science-communication conference “The Role of Science Communication in Society”. The event also featured Associate Professor of Journalism Studies Marju Himma, the 2024 laureate of the science-communicator award, who delivered a talk on researchers’ responses to people’s everyday questions and moderated a panel discussion. The conference and award ceremony can be rewatched on the Estonian Research Council’s YouTube channel.